Skip to main content

Your Cart

Your cart is currently empty.
Click here to continue shopping.

Plan International UK

Sakina for Plan International

Campaign concept, art direction and illustration for Plan International UK to celebrate a milestone donation. People’s Postcode Lottery players have raised £10 million for Plan International UK since December 2017. 

 Plan UK map poster

The map concept has been brought to life through a short animated video giving more details about each step along this journey. Animation by Elmaz Ekrem

I created a series of postcards featuring the portraits and story of four amazing young people who came across Plan International UK at some point in their life: Nyalat, Jess, Sohagi and James. 

Portrait poscards

The following illustration builds on the idea of the path started on the map. Here we're focusing on coming together to build a better community. The artwork was used to create notebooks to be sent out to the staff of Plan UK and People Postcode Lottery as a thank you and a message of hope.

together we can go far Sakina Saidi

Following the success of the campaign, I was asked to create a design for Plan International UK strategy notebook. I adapted the concept to compliment the branding and integrated the elements from the strategy documentation.

Plan UK strategy notebook design